Category Archives: Message

In 1980, I knew very little about marketing. Still I tried my hand at writing what I thought was compelling copy for a brochure. Looking back on those various pieces now makes me laugh. I didn’t have a clue! The copy failed to do what I wanted it to do – bring in a treasure trove of new patients. What is obvious now wasn’t even on the distant mental radar back then. I wish I could say something clever about my early ineptitude. The only thing that fits is misery loves company.......